Hi, I’m Nicolle
I cut my teeth in Nursing.
What other communications and marketing experience could I possibly need?
When I share my origin story of how I became the Fairy Godmother of producing digital reputations for entrepreneurs and businesses from my formal training in nursing, there are always raised eyebrows.
But for those of us who have ridden the deep ditches belonging to the medical arts (Any service industry, really), you learn two things quickly.
1. Always be quick to duck - more on that story later.
2. Learning and applying the basic principles of effective communication pays off. Big time.
I collected countless valuable lessons as a bedside nurse. But effective communication would be the biggest.
I remember walking into my first shift as a fresh, sparkly new nurse - equal parts terrified and exhilarated - I was given my patient assignments, and the first order of business that day was a catheter for my male patient.
What unfortunate luck.
I gathered my supplies, walked into the room, introduced myself to the patient, and declared what I was about to do.
The response wasn’t what I was hoping for.
“Piss off, Toots!” Followed by a swift toss of a full-ish urinal directed squarely at me.
Always be quick to duck.
Despite successfully dodging a biohazard, I wasn’t off to a great start.
I hadn’t considered my audience, framed my message, or communicated the benefit. So, I adapted.
I started pitching procedures differently—explaining what, why, and how, so patients knew what to expect and could trust me. It worked. My job got easier, and outcomes improved.
That ability to connect, clarify, and build trust became the foundation of my career in strategic communications. I took those skills beyond the hospital walls, working for high-level government, on strategic communications teams, and with key industry stakeholders, helping them craft clear messaging, shape narratives, and foster meaningful engagement.
Now, as the founder of my own agency, I collaborate with some of the brightest minds to refine their voice, strengthen their brand story, and ensure their message resonates with the right audience.
If you're ready to refine your communication strategy, craft narratives that build credibility, and amplify your impact, let's connect!
- Nicolle
TL;DR Having a urinal tossed at my head taught me to be a more effective communicator.
Testimonials
Testimonials
TONY
“Working with Nicolle to develop our communications plan was a game-changer. She took the time to deeply understand our goals, audience, and challenges, then crafted a clear, strategic roadmap that aligned perfectly with our vision. Her ability to distill complex ideas into compelling messaging made a significant impact on how we engage with stakeholders. Highly recommend!”
MARIA
“I’m not an overly tech-savvy person, but I see the value in keeping up with the times. Working with Nicolle to clearly define my unique attributes in relation to my role in my company was so impactful for understanding exactly what I should be talking about and sharing in the digital space.”